A financial analytics and portfolio management platform that turns scattered account data into decisions people can actually act on.
- React
- Node.js
- Python
- PostgreSQL
Northbeam
Every channel, measured the same way
A marketing attribution and campaign analytics platform that puts paid, organic and lifecycle performance on one comparable footing.
- Industry
- Marketing, E-commerce
- Year
- 2026
- Screens
- 09
Overview
About the project
Northbeam is a concept product for marketing teams whose spend is spread across six or seven channels, each reporting on itself in its own dashboard with its own definition of a conversion. It pulls ad platforms, site analytics and the order table into one model, applies a single attribution rule across all of them, and shows what each channel actually contributed. The design problem was trust: a number nobody believes is worse than no number, so every figure can be opened to reveal the events behind it.
The challenge
Each ad platform reports the conversions it can see and claims credit for them, so adding the dashboards together gives a number far larger than the orders that actually happened. Marketers end up rebuilding the picture by hand in a spreadsheet every Monday, and by the time it is reconciled the week it describes is already gone.
Our solution
We modelled every touchpoint into one event table and applied a single attribution rule across all channels, so the numbers add up to the orders in the ledger. Channel performance, blended acquisition cost and contribution are computed from that one model, every figure opens to the events behind it, and the weekly reconciliation is a page rather than a morning's work.
What we built
- 01Channel overviewSpend, revenue and contribution for every channel on one comparable basis.
- 02Attribution modelOne rule applied across all channels, with the events behind each figure visible.
- 03Campaign detailCreative, audience and placement performance inside a single campaign.
- 04Blended acquisition costAcquisition cost across the whole mix, not one channel at a time.
- 05Cohort retentionWhat each acquisition cohort was still worth in month three and six.
- 06Budget pacingSpend against plan, with an alert before a channel runs out of month.
- 07Mobile reportingThe Monday numbers on a phone, without exporting anything.
Desktop
Where the product doesits heaviest work.
The full-width interface, screen by screen.
Mobile
Rebuilt for onehand.
The same information hierarchy, rebuilt for a screen you hold in one hand.
More work
Other projects
(→)Start a project
Want something like Northbeam for your business?
Tell us what you have in mind and we'll come back with a clear scope, a realistic timeline and an honest opinion on the best way to build it.
Project brief