Case study — E-commerce2026

Marketwise

Wholesale ordering that behaves like retail

A B2B wholesale ordering platform where account pricing, credit limits and stock allocation are enforced at the point of order.

Industry: Wholesale, Manufacturing, Retail
Year: 2026
Screens: 09

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Overview

About the project

Marketwise is a concept product for distributors whose trade customers still order by emailed spreadsheet, because the web store cannot express contract pricing, credit terms or the fact that stock is promised to somebody else. It puts account-specific price lists, credit position and real allocation into a self-service ordering flow, so a buyer sees their price and their availability rather than a list price and a guess.

The challenge

Trade customers each have their own negotiated price list, credit limit and delivery terms, none of which a standard storefront can express. So orders arrive as spreadsheets, get rekeyed by hand, and every mistake in that retyping becomes a credit note two weeks later.

Our solution

We made the account the centre of the model. Price lists, credit position and allocation resolve per account at the moment the basket is priced, so a buyer sees their contracted price and the stock actually available to them. Orders drop straight into the ERP with no rekeying, and an approval step catches anything that would breach a credit limit before it becomes a problem.

What we built

01Account price listsContract pricing resolved per account, per product, at basket time.
02Credit positionAvailable credit shown before checkout, not discovered at invoicing.
03Stock allocationAvailability reflects what is actually promised to this account.
04Rapid reorderOrder history and standing lists rebuilt into a basket in two clicks.
05Approval workflowOrders over a limit routed to the buyer's own approver.
06ERP integrationOrders land in the ERP directly rather than being rekeyed.
07Mobile orderingReps and buyers place and approve orders from the trade counter.