A financial analytics and portfolio management platform that turns scattered account data into decisions people can actually act on.
- React
- Node.js
- Python
- PostgreSQL
Cartwright
Subscriptions people choose to keep
A subscription commerce platform where skipping, swapping and pausing are first-class actions rather than cancellation traps.
- Industry
- Retail, Consumer Goods
- Year
- 2026
- Screens
- 09
Overview
About the project
Cartwright is a concept product for subscription retailers whose churn is driven less by the product than by the friction around it — a box arriving in the wrong week, an item the customer no longer wants, a pause that can only be arranged by email. It makes skip, swap, pause and change-of-date self-service, and it watches the signals that precede a cancellation so a save offer arrives before the decision rather than after it.
The challenge
Subscription churn is usually recorded as a cancellation reason typed into a text box at the very end, long after the decision was made. The events that actually predicted it — two skips in a row, a failed payment, a support ticket about delivery timing — sit in different systems and nobody joins them up.
Our solution
We made every subscription change self-service and logged as an event, so skips, swaps, pauses and date changes are visible in one timeline per customer. Renewal risk is computed from those events rather than from a cancellation form, and the retention offer fires while the subscription is still active, at the moment the risk crosses a threshold.
What we built
- 01Subscription timelineEvery skip, swap, pause and payment event on one customer record.
- 02Self-service changesSkip, swap, pause and reschedule without contacting anyone.
- 03Renewal riskScored from behaviour, not from a cancellation reason typed at the end.
- 04Retention offersFired while the subscription is live, at the moment risk crosses a threshold.
- 05Dunning recoveryFailed payments retried on a schedule that matches the customer's history.
- 06Cohort retentionWhat each signup cohort was still worth at month six and twelve.
- 07Mobile managementSkip the next box or swap an item from a phone in two taps.
Desktop
Where the product doesits heaviest work.
The full-width interface, screen by screen.
Mobile
Rebuilt for onehand.
The same information hierarchy, rebuilt for a screen you hold in one hand.
More work
Other projects
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Project brief