A financial analytics and portfolio management platform that turns scattered account data into decisions people can actually act on.
- React
- Node.js
- Python
- PostgreSQL
Beacon
Content that earns its place on the page
An SEO and content operations platform that ties keyword research, briefs, publishing and ranking back to the same page.
- Industry
- Marketing, Retail, Publishing
- Year
- 2026
- Screens
- 09
Overview
About the project
Beacon is a concept product for content teams whose research lives in one spreadsheet, briefs in a doc, the publishing queue in a CMS and rankings in a third tool — so nobody can say what a published page actually did. It threads a page from the keyword that justified it through the brief, the draft and the live URL to its ranking and traffic, and keeps a technical health check running underneath so a page does not quietly fall out of the index.
The challenge
Content decisions are made in a spreadsheet, written in a doc, published in a CMS and measured in an analytics tool, with nothing connecting them. Six months later nobody can answer whether a page did what it was commissioned to do, so the same topics get re-commissioned and the pages that are working get no follow-up.
Our solution
We made the page the unit of work. A keyword cluster produces a brief, the brief produces a draft, the draft becomes a URL, and rank, traffic and conversions attach back to that same record. Technical health — indexation, internal links, Core Web Vitals — runs continuously against the live URL, so a page that drops out of the index raises a task rather than going unnoticed.
What we built
- 01Keyword clustersDemand grouped by intent rather than as a flat keyword list.
- 02Content briefsEach brief carries the cluster, the angle and the pages it must beat.
- 03Editorial pipelineCommissioned, drafting, review and published as one board.
- 04Rank trackingPosition and traffic attached to the page record, not a separate report.
- 05Technical healthIndexation, internal links and Core Web Vitals watched per URL.
- 06Content decayPages losing position flagged for a refresh before traffic goes.
- 07Mobile pipelineApprove a brief or check a ranking from a phone.
Desktop
Where the product doesits heaviest work.
The full-width interface, screen by screen.
Mobile
Rebuilt for onehand.
The same information hierarchy, rebuilt for a screen you hold in one hand.
More work
Other projects
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Project brief